B2B Revenue & Growth
Outsourced revenue leadership, embedded in your leadership team. I assess your revenue system, de-risk it, align your teams and maximise growth, from strategy to the field.
16 yrs in B2B Tech & SaaS · LinkedIn Top Voice · Top 20 Global GTM Experts nominee
30+ B2B companies trusted me, including
The reality
Past a certain stage, revenue can't be run on instinct: it needs a proven system, and someone to hold it. Here are the situations I see, and fix, most often:
Numbers depend on heroes and good months, not a predictable system.
Two teams, two goals, leads lost in between.
You still carry the closing and the strategic calls.
You need the seniority, not (yet) the full-time C-level cost.
Dashboards everywhere, data that lies
Many leaders ask for dashboards without realising how broken their data is: poorly structured, poorly maintained, for lack of vision and rigour. So decisions rest on sand. Realigning the data is part of the job, to finally steer on reliable numbers.
Services
Depending on whether you need someone to own execution, or to sharpen the decision.
I take ownership of revenue architecture, marketing, sales and partnerships alignment, and commercial performance. A full CRO role, held on a shared-time basis and accountable for results.
High-level strategic guidance. I challenge your revenue decisions, help define an effective framework and coach your approach. You keep the wheel, I bring the perspective.
The method
The only trick is that there's no trick.
Take away the flourish and what's left is the method: Assess, De-risk, Align, Maximise. A.D.A.M, like my first name. A system proven in the field, adapted to your context, not a one-size-fits-all trick.
Map the revenue system: pipeline, funnel, pricing, CRM, friction points. I identify what works, what doesn't, what's been tested and what never has, across people, process and tools, before touching anything.
Stabilise the pipeline, protect existing revenue and stop the leaks. A reliable base before accelerating.
Put marketing, sales and partnerships behind one goal. CRM, data, pricing, process and reporting brought back into coherence, to decide on reliable numbers.
Open new levers (markets, outbound, team ramp-up) on healthy, measurable foundations.
My conviction
AI is a tool, not a magic wand. It can play at every level of the revenue machine: dashboards, data, prospecting, process, decision support. I guide my clients on that whole picture and put it to work where it truly creates value. On one condition: sound fundamentals first. Accelerate before that and you just hit the wall faster; once the engine is solid, it becomes a real multiplier.
By the numbers
Real examples, from engagements with B2B SaaS & Services clients. One result per step.
A · Assess
€500k
in savings identified within days, by mapping the revenue leaks.
D · De-risk
9/10
at-risk clients spotted before they leave, via a churn-prediction model.
A · Align
+600%
partner leads accepted by sales (SAL), plus +236% marketing-qualified leads (MQL).
M · Maximise
×2
monthly recurring revenue (MRR) in 6 months.
Who for
From the inside, you can't see your own blind spots. My job is to surface them and fix them, wherever you're starting from.
The revenue problem is identified. You just need someone to take it on and execute.
Something's blocking the revenue machine, without you being able to pin it down yet.
Everything seems fine. But blind spots are already slowing growth, invisible when you're inside the engine.
In their words
“
Excellent B2B strategic vision, paired with hands-on operational expertise. Highly business-oriented, agile and demanding.
Elie HosanskiHead of Partnership Europe · Shopify“
6× more leads and opportunities than ever before.
Fritz SchöpfSales Director · Emporix“
Adam has full command of his subject and his market. A strong manager, he knows how to rally his teams and take on ambitious challenges.
Anne-Isabelle LefevreSales Director · LesBigBoss
About
Fractional CRO and Revenue Sparring Partner, specialised in B2B Tech and SaaS for 16 years. I work with B2B scale-ups, mid-market companies and groups — tech, SaaS, services — to structure your revenue engine, optimise your entire Go-To-Market strategy and align marketing and sales behind a shared growth goal.
In practice: I commit to results as much as to the thinking, with the same rigour at board level and on the ground.
Content & expertise
Every week I break down the growth architecture of B2B companies: frameworks, trade-offs and field notes. No fluff.
Revenue Officer
Growth architecture
The newsletter for leaders who want to structure their revenue engine. Concrete methods, real feedback, zero theory.
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Follow on LinkedIn →FAQ
Shared-time revenue leadership: I hold the CRO role 1 to 3 days a week, embedded in your team and accountable for results, without the cost or commitment of a full-time hire.
The Fractional CRO commits to results, alongside your teams. The Sparring Partner works at board level, to frame and challenge strategy. We pick based on the intensity you need.
Fractional engagements run over time (often a few quarters) with clear objectives. Sparring is more flexible, in recurring sessions. We frame everything in the first conversation.
B2B Tech, SaaS and services above all, from scale-ups to mid-market groups — including LBO-backed companies with fund targets to hit. In France and internationally, 10 markets covered to date.
A first conversation to qualify the need and your current revenue architecture. If it's a fit, I propose an engagement frame and a concrete starting point within a few days.
Contact
A first no-strings conversation to see where your revenue engine can gain structure and speed.